Post by account_disabled on Feb 27, 2024 3:00:52 GMT -6
“There's an interesting bridge next month, we could take a little trip!” How many times have you said or heard this phrase? And how many times have you taken out your smartphone to search for a hotel in your dream destination? We are sure that it has often happened to you, and in fact the combination between the web and tourism today appears to be one of the most profitable and interesting, on the one hand because the abundance of low-cost flights and the increase in competition between accommodation facilities have which has meant that today everyone can travel with a certain ease, at affordable prices. On the other hand, social media has given everyone the opportunity to differentiate themselves , giving hoteliers business opportunities that should not be underestimated. On the other hand, the increasingly widespread habit of booking online , often from one's smartphone, with increasingly simple and intuitive methods, can prove to be a tempting opportunity for all hotel facilities, provided that they are able to get noticed by the own target and emerge in the enormous sea of offers that crowd the market.
But what kind of advantages are there for a hospitality facility, for organizations Panama mobile number list and companies that work in the tourism sector? Can having a good commercial strategy today be enough to create new opportunities for growth? Web and tourism: some interesting numbers To answer the question we must first understand what the purchasing habits of modern travelers are. According to Nielsen's Global Survey, travel is the first service that Italians purchase online. Other research based on people's purchasing habits reveals that 95% of users read online reviews before booking ( TNooz research ) and 70% of travelers read up to 20 reviews before contacting the property ( Worms University of Applied Sciences/ITB Berlin) . From this it follows that taking care of your online image is increasingly becoming an unavoidable activity and an important step in capturing the attention of potential customers. But that is not all.
Some particular groups of travellers, such as millennials, use smartphones to search, evaluate and purchase flights and hotels before travelling. Between 2011 and 2015, online travel bookings grew by 1,700% ( F. Gonzalo ), a figure that should make us reflect on the potential of the web and especially mobile . How can a hospitality facility seize these opportunities and enhance its online presence? The answer is simple: you need a web marketing strategy. The website: the heart of the strategy A good web marketing strategy always starts from the website , the heart of the activity as well as the nerve center towards which all the parallel activities that we set up must converge. The website collects all information relating to the structure and its essential characteristics are: usable and simple optimized updated responsive dynamic To these characteristics a fundamental thing must be added: the site must help us to best communicate our unique sell proposition , that is, the thing that makes us unique, that differentiates us, in short, our added value . Our assumption is that a good commercial strategy cannot ignore the definition of the unique sell proposition: it is from this definition that we can build not only the value of our offer but also the activities that we will carry out on the web: site, optimization, Facebook ad campaigns.
But what kind of advantages are there for a hospitality facility, for organizations Panama mobile number list and companies that work in the tourism sector? Can having a good commercial strategy today be enough to create new opportunities for growth? Web and tourism: some interesting numbers To answer the question we must first understand what the purchasing habits of modern travelers are. According to Nielsen's Global Survey, travel is the first service that Italians purchase online. Other research based on people's purchasing habits reveals that 95% of users read online reviews before booking ( TNooz research ) and 70% of travelers read up to 20 reviews before contacting the property ( Worms University of Applied Sciences/ITB Berlin) . From this it follows that taking care of your online image is increasingly becoming an unavoidable activity and an important step in capturing the attention of potential customers. But that is not all.
Some particular groups of travellers, such as millennials, use smartphones to search, evaluate and purchase flights and hotels before travelling. Between 2011 and 2015, online travel bookings grew by 1,700% ( F. Gonzalo ), a figure that should make us reflect on the potential of the web and especially mobile . How can a hospitality facility seize these opportunities and enhance its online presence? The answer is simple: you need a web marketing strategy. The website: the heart of the strategy A good web marketing strategy always starts from the website , the heart of the activity as well as the nerve center towards which all the parallel activities that we set up must converge. The website collects all information relating to the structure and its essential characteristics are: usable and simple optimized updated responsive dynamic To these characteristics a fundamental thing must be added: the site must help us to best communicate our unique sell proposition , that is, the thing that makes us unique, that differentiates us, in short, our added value . Our assumption is that a good commercial strategy cannot ignore the definition of the unique sell proposition: it is from this definition that we can build not only the value of our offer but also the activities that we will carry out on the web: site, optimization, Facebook ad campaigns.