Post by account_disabled on Mar 5, 2024 23:18:05 GMT -6
The this the budget will focus on fewer activities and will be optimized more effectively. It sounds cool and it actually works better and better every year but it is based on assumptions that apply to a fraction of advertisers. It assumes that we know our target group perfectly and we actually know what we click on. So for example it is clear to us how we pop into interests demographics and behaviors how Facebook recognizes peoples geolocation and so on for every option we click on from goal through targeting to placements and budget. These are the issues that I discuss in Ads Book.
Here I will only refer to what mistakes unconsciously expanding your target may expose you to. . Incorrect optimization by Facebook. The advertising system does not spend money equally across the entire target group we have identified. It checks which India Part Time Job Seekers Phone Number List part of it responds well and thats where it spends most of the budget to provide us with the cheapest results. What if not the people we wanted clicked on the ad For example when a creative calling for the purchase of an engagement ring arouses great enthusiasm among women it stops being displayed to men.
Or maybe older people appreciate stop showing up to the younger part of the target group If we expand the group beyond our real customers any such departure from the course may result in the display being almost entirely outside the companys real target. . Accidental arrival. Lets be honest among Poles interested in business according to Facebook the majority have nothing to do with it. This is confirmed by statistical data and human logic according to Facebook it is nine million people. This group will include a lot of people with microscopic connections to business but once we enter the addresses of popular business blogs or management techniques we will.
Here I will only refer to what mistakes unconsciously expanding your target may expose you to. . Incorrect optimization by Facebook. The advertising system does not spend money equally across the entire target group we have identified. It checks which India Part Time Job Seekers Phone Number List part of it responds well and thats where it spends most of the budget to provide us with the cheapest results. What if not the people we wanted clicked on the ad For example when a creative calling for the purchase of an engagement ring arouses great enthusiasm among women it stops being displayed to men.
Or maybe older people appreciate stop showing up to the younger part of the target group If we expand the group beyond our real customers any such departure from the course may result in the display being almost entirely outside the companys real target. . Accidental arrival. Lets be honest among Poles interested in business according to Facebook the majority have nothing to do with it. This is confirmed by statistical data and human logic according to Facebook it is nine million people. This group will include a lot of people with microscopic connections to business but once we enter the addresses of popular business blogs or management techniques we will.